The whole world was caught unaware by the COVID-19 pandemic. The losses caused by the pandemic so far remain undetermined, but it has had an enormous impact, more so on the businesses. The global health crisis has caused a disruptive impact on the way people live and carry their daily activities in the cities. Having the uncountable challenges caused has as well taught us a good number of lessons.
If we keep on complaining about the crisis, we won’t go far because self-pity can’t help. It is high time we dealt with and thrived through the confusion and seismic changes.
I am sure that everyone has learned several lessons from this pandemic that caught us as a surprise. Have you? This article shares some of the lessons learned by top Kenyan businessman, Kirubi who has remained unshaken throughout the COVID-19 period. Feel free to share yours too through the comment section below this article.
Kirubi reports that the first thing that came to his mind after the outbreak was business flexibility and adaptability. Every businessperson was thinking about how they can adapt to the new environment and survive to thrive. Could you develop new ways of running the business and maintain the same employees that worked in your company? Many businesses shut down due to the pandemic. Even so, Kirubi managed to thrive through the pandemic and maintained good returns from his businesses. For companies to continue, a business must adjust to new working paradigms, new ways of satisfying their clients, and maintaining good communication with their employees, says Kirubi. The first and foremost way was to embrace new technology in the business.
"Digitization is here with us, and it's the future." Many companies, including Kirubi’s, have shifted to remote-working models. With social distancing and lockdowns, migration to the digital world has accelerated at an incredible speed. Think of a supermarket that turns to having an online website and allowing their customers to order goods and having the products at their homes at a lower fee? This is a business that cannot fail its customers because there is a progressive change in service rendering. Many organizations develop all those online software at an affordable fee.
Your plan B should be one that helps drive plan A. hence, you don't necessarily need to replace your plan A with the alternative but should be an extension of the plan.
This has been seen when many companies started producing sanitizers, face masks, etc. This helped them stay essential in the ever-changing business environment.
Having your plan B in place, you can and will always approach the business world with confidence.
No business thrives in isolation. Many enterprises that have partnered with each other have survived this pandemic. Create partnerships with other companies to help pool resources to help you cushion during this time.
Kirubi says that one of his hardest times was to make sure that all his employees were kept at work and no one was sent home. Find coping measures and make mental strength by first making your mental health a priority. In case of hard times and stress, take measures like talking and sharing your problems with friends. The pandemic won't last forever, and there is life after the virus.
Therefore, we should look for ways that will take our business to thrive through the pandemic and make successful returns from the investments.